Instagram rahbari Adam Mosseri sun’iy intellekt texnologiyalarining tez rivojlanishi internetdagi vizual kontentga bo‘lgan ishonchga ta’sir qilishi haqida so‘z yuritdi. Uning aytishicha, yaqin kelajakda foydalanuvchilar fotosuratlar va videolarni haqiqatning aniq isboti deb hisoblashi mumkin emas.
The Verge nashriga bergan intervyusida Mosseri, sun’iy intellekt tomonidan yaratilgan kontentning sifati oshganini ta’kidladi. Uning fikricha, zamonaviy algoritmlar ayni vaqtda real suratdan ajratish mumkin bo‘lmaydigan videolar va tasvirlarni yaratishga qobiliyatli.
“Avvallari biz har qanday kameraga olingan suratga ishonardik, ammo buning ortidagi texnologik yangiliklar shunchaki reallikka to‘g‘ri kelmasligi mumkin,” – dedi Mosseri.
Adamning so‘zlariga ko‘ra, ijtimoiy tarmoq foydalanuvchilari faqat rasmga emas, balki kontentning manbai, konteksti va muallifning maqsadiga ham e’tibor berishga o‘tishi kerak.
Instagram, sun’iy intellekt asosida yaratilgan kontentni boshqarish va identifikatsiya qilishga doir yangi usullarni o‘rganmoqda. Shu jumladan, kontentning asliyligini tekshirish, sun’iy intellekt yordamida yaratilgan materiallarni aniq belgilash va tavsiyalarni shakllantirishda “ishonch signallari”dan foydalanish bo‘yicha choralar ko‘rilayotganini bildirdi.
Mosseri, shuningdek, generativ sun’iy intellekt davrida autentiklik tushunchasi yanada muhim ahamiyatga ega bo‘lishini ta’kidladi. Uning fikricha, haqiqiy, soxta bo‘lmagan kontent va inson tajribasi bilan ishlash foydalanuvchi ishonchini qozongan mualliflarning asosiy ustunligini tashkil qiladi.
Shu tariqa, ijtimoiy tarmoqlar va foydalanuvchilar yangi dunyo voqelikka to‘g‘ri kelmoqda: vizual kontent endi aniq haqiqatni namoyon etmaydi, shuning uchun har qanday ko‘rgan narsani tanqidiy baholash raqamli ko‘nikma sifatida muhim ahamiyatga ega bo‘lmoqda.
Sayt haqida
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